Rebranding and packaging design for the number-one ice cream challenger
It’s yessssss cream
IJsbaart is ready for a plant-based breakthrough. With delicious artisanal ice cream, this Dutch pioneer wants to become the number one challenger in the ice cream market. We created a new positioning and new packaging to make this ambition a reality. Bring it on, status quo!
A rebellious brand with a yes mentality
Did you know that 86% of the ice cream market is dominated by corporates? Time for a change! We positioned IJsbaart as an innovative ice cream maker with a yes mentality. By saying 'yes' to every idea, IJsbaart challenges itself and others to push boundaries. We translated this optimism into packaging that breaks the norms in hospitality and retail.
Services
Brand Strategy
Positioning
Pay-off
Packaging Design
Illustration
Creative & Design Direction
Copywriting
Yes! Plant-based ice cream full of character(s).
The fruity sticks
Fruity mini’s
Cakes on a stick
Let's build a brand that accelerates your growth phase
A powerful positioning and narrative
We sharpen your story, proposition, and positioning so you know exactly what makes you unique.
Start with what you really need
We channel our creative energy into what you need to achieve your next growth goal. For some, it's packaging; for others, it's a TV commercial, and for others, a website. This way, your growth finances new investments.
Expand your brand toolkit gradually
We gradually expand your brand system with tools that take you one step further. You're not investing in a Rolls Royce all at once, but assembling it step by step.
